Apple releases G5, industry up in arms

Wednesday 25th of June, 2003 – Permalink

Apple released a new G5 workstation yesterday, no harm in that. What they did do wrong was claim the following: The Power Mac G5 is the world's fastest personal computer and the first with a 64-bit processor. In doing so they seriously shot themselves in the foot.

I've been looking at the Apple Power Mac pages and I must say I'm impressed with the machine from a technical point of view. But I don't see how Apple sees misleading marketing as an appropriate tool to boost sales. The claims made simply aren't true.

There is a good take on Apple's performance claims over at spl's soapbox. Ironically the author has recieved numerous hate mails from religeous Mac users cursing him to God knows where... What these people don't seem to understand is that Apple's conduct is damaging the very firm they love. If you ask me Apple should admit they made a mistake. nVidia did with their jet-engine-on-a-graphics-card GeForce FX, it can be done.

I like Apple's hardware, and would probably get some if I had more funds, but it's a shame to see such formidable engineering work get tainted with misleading advertising. Apple lost a fair bit of trust in my book today, but it's not too late to win it back...